The 20th Edition of MÜSİAD EXPO Trade Fair Kicks Off in Istanbul

The Independent Industrialists' and Businessmen's Association (MÜSİAD) inaugurated the 20th edition of the MÜSİAD EXPO trade fair, held biennially since the association's establishment. The event reinforces its role in promoting global trade.

MÜSİAD EXPO 2024 will run from November 26 to November 29, 2024, at the TÜYAP Exhibition and Convention Center in Istanbul.

Record Growth and a New Motto

MÜSİAD President Mahmut Asmalı stated earlier that the exhibition is witnessing increasing growth with each edition. This year’s event adopts the motto 'Global Trade is Here.' Asmalı highlighted that the exhibition has become a global focal point, emphasizing the latest technological advancements and international economic trends.

Over 300 companies representing 24 different sectors are participating, with various events including seminars and bilateral business meetings. Asmalı announced prominent international participation from countries such as Iran, Georgia, Azerbaijan, Venezuela, Germany, the Netherlands, Australia, Malaysia, Albania, India, Belarus, China, Northern Cyprus, the United States, and Uzbekistan.

"This year, the full exhibition area of 18,000 square meters will be utilized. We expect more than 500 foreign delegations from 88 countries, with bilateral business meetings aimed at strengthening commercial cooperation. The event will feature key figures, including the Turkish President, several ministers, local and international officials, diplomats, and ambassadors. We hope these interactions will result in trade cooperation worth $1 billion," Asmalı added.

International Status and Remarkable Numbers

TÜYAP General Manager İlhan Ersözlü announced that the exhibition has achieved 'international fair' status this year, enhancing its global standing. Ersözlü highlighted the following figures:

- The number of participating companies reached 188, representing 268 brands, and is expected to exceed 300 companies.
- 25 international participants from 10 countries are involved.
- Registered international visitors have reached 3,000 from 87 countries, with expectations exceeding 8,000, as seen in the 2022 edition.

Government Support and Specialized Programs

The exhibition is supported by Turkey's Ministry of Trade and the KOSGEB Agency. It features a variety of unique activities and programs, including:

• The MÜSİAD INVEST Network Meeting.
• A special session for the G20 group.
• A reception for diplomatic missions.
• Programs for international agreements.

MÜSİAD EXPO 2024 serves as a global platform aimed at enhancing trade cooperation between companies and countries, cementing its role as a driver of international trade and innovation.

Edited by: Imtilak Real Estate ©